David Rogers, Author at Shop Owner Magazine - Page 5 of 5
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Boosting Productivity Through Collaboration

Most meetings are – at best – boring and a waste of time. For most shops, meetings aren’t a positive experience. That’s because many team meetings fall into one of two categories: either the boss pulls everyone together to scold and lecture about problems, or the team uses the meeting as an opportunity to complain, whine and make excuses.

Making New Equipment Pay For Itself In 90 Days

In the best-case scenario, the new equipment pays for itself, increases trust and loyalty with your customers, improves efficiency, and leaves you with no regret. But, the opposite is always a possibility: the equipment never pays for itself, it goes unused, it breaks down and makes your team inefficient, and ultimately makes you wish you’d never have written the check.

shop equipment
Taking The Fear Out Of The Customer Experience

Fear is standing between you and a long-term relationship with your customer. You need to change their minds, show them that you’re different and overcome that fear to build trust. In essence, you need to take care of them.

Seasonal Marketing: Why You Need To Plan NOW For The Fall Slowdown

Summer is the shop owner’s best friend. Just as surely as Independence Day means fireworks and Thanksgiving means turkey, the end of summer means the fall slowdown. And while it doesn’t happen overnight – just one fewer car here and another there – by September, the fall slowdown will be in full effect.

Defining Your Brand Strategy And Telling Your Shop’s Story

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand – its image in the community. And you can either choose to look, sound and act like everyone else, or you can choose to build your own brand, tell your own story and set yourself apart.

Valuable Perks To Keep Your Shop ‘Top Of Mind’

What would one more visit per year from your best customers mean for your shop? Let’s say you have 100 current customers and the average customer comes in twice per year. If you can get each one to come in once more every year, you would grow your sales by 50% without spending a dime.

e-newsletter
Winning Over A Tough Customer

If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the Internet instead of giving you a chance to address his or her concerns? Each of these kinds of tough customers can put a kink in our day if we let them.

customer service
Two Tools For Resolving Employee Conflict and Improving Morale

Is your shop a hotbed of employee conflict? Even if we look only at generational differences, it’s not hard to see why employees can butt heads and morale can suffer. Millennials are replacing Gen Xers, who displaced the Baby Boomers before them. Each group grew up in a vastly different world, and each has their