David Rogers, Author at Shop Owner Magazine - Page 3 of 5
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Don’t Upsell Preventive Maintenance

The key to getting past the “upsell” label is to consider what preventive maintenance does for the customer.

Technology, The Double-Edged Sword

All of the techs in my shop have made more than $100,000 each of the past two years.

Pandemic Playbook

This crisis has forced shop owners to make some critical and incredibly difficult decisions about every dollar.

Empowering Service Writers

Grow your business by providing the right tools for success.

The Key To Establishing An Excellent Reputation In Your Market

Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”

Hire Good Character, Develop A Leader

You can’t simply hire someone who will walk into your business, know exactly what to do and establish the dynamic leadership and workflow systems you need to make your shop successful. If this were the case, you wouldn’t be reading this article.

Building A Superstar Staff: A Step-By-Step Guide

The staff at an independent auto repair shop is just like any other team in any other industry or sport. You have your role players, your star players, your various specialists and your coach – all of whom need to band together under a common goal: generating profits.

Two Keys To A Higher Car Count

Car count has been a concern of just about every shop owner I’ve talked with at one point or another. Most of the time, shop owners take it upon themselves to bear the burden of the responsibility for car count. But, the truth is, that improving your car count is an entire shop effort and can’t be done without everyone on staff buying in and pulling their weight.

Resolve To Get Organized In 2019

Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting in 80-hour work weeks and barely seeing the light of day, much less our loved ones. Ever walk into your shop on a day off and feel like you can’t get out of there?

Perspire To Inspire: Cultivating A Culture Of Dedication & Commitment

Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the auto repair industry is afraid of a little hard work!

Establishing A Shop’s Chain Of Command: Motivating Your Team To Succeed

A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to understand and respect the chain of command.

Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base

There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.