David Rogers, Author at Shop Owner Magazine - Page 2 of 5
Establish Successful Habits To Boost Business

Learn how to break bad habits and establish successful ones to help your business thrive.

Business Success Starts With Taking Control Of Numbers

Top shops understand what numbers they can control, and they measure them daily. Stack the deck in your favor.

Why Guaranteed Pay Is Not the Answer To The Tech Crisis

The secret to success is to incentivize technician productivity, and then empower them to hit their goals.

The Two Business Lies Business Owners Tell Themselves

These lies are destructive because they’re widely believed.

Why Your Marketing Isn’t Working As Well As You Think

Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts.

Resolve To Get Organized in 2022

The summer rush is behind us, and you have the time to get off that bull in 2022? Why not resolve to create more time?

Are Your Cores And Parts Costs A Money Pit?

Learn how to implement a process for handling core returns that makes you money, not loses it.

Maximizing The Human Element In Repair Operations

Your team is a critical part of building trust, retaining customers and amplifying your marketing efforts.

A Shortcut Is Not a Better Fix To The Technician Shortage

The technician shortage is not a new problem, nor does it need experimental, unproven solutions.

Are You Doing More With Less?

Part of the problem is our industry’s image and the way that technicians are represented in popular culture.

Writing Automotive Repair Estimates for Profit And Fun

How to deal with price shoppers without wasting your service advisors’ time & talent.

Learning How To Grow Your Shop Through Crisis

Some shops thrived over the past tumultuous year, proof that you can grow your shop, no matter what.