Bob Cooper, Author at Shop Owner Magazine - Page 11 of 11
Checklist For Building A World-Class Shop

We work with many world-class shop owners throughout North America, and, over the years, we’ve discovered that the majority of them have a number of things in common. Beyond the fact that they are owned and operated by people who have clearly defined goals, the right ethics and a commitment to customer satisfaction, there are a number of other things we’ve discovered about both their facilities and their employees.

Prioritize Your Service Recommendations

Most service advisors go over their technicians’ recommendations and categorize the repairs. They’ll put all the brake-related recommendations into one group, all the drivetrain recommendations into another group, etc. Sound familiar? There’s nothing wrong with this approach, but where they’re missing the mark, especially during these tough economic times, is by not understanding how to properly prioritize their service recommendations.

Secrets to Hiring Superstar Techs and Service Writers

The most profitable shops in America employ technicians and advisors who are superstars. So, it’s no surprise that one of the most common questions we hear from our clients is, “How do you find and hire the stars?”