ASE Offers Update On Certification For Auto Professionals -

ASE Offers Update On Certification For Auto Professionals

No more written exams. That was one update on the National Institute for Automotive Service Excellence (ASE) given by Tony Molla, vice president of communications for ASE, at the Collision Industry Conference held Jan. 12-13 in Palm Springs, CA.

tive Service Excellence (ASE) given by Tony Molla, vice president of communications for ASE, at the Collision Industry Conference held Jan. 12-13 in Palm Springs, CA.


Tony Molla, vice president of communications for ASE.

Molla said the non-profit certification organization’s tests are 100-percent computer-based now but are still conducted at secure test centers. Also, the testing is done four times per year now, which increases availability across the industry.

Molla also talked about the looming employee shortage, which he says the industry hasn’t taken serious yet because “we haven’t had a problem fixing cars.” He cited the increasing number of older technicians retiring and the lack of qualified entry-level techs. Also, that 10,000 Baby Boomers a day are reaching retirement age. According to Molla, 26 percent of the U.S. population, or 35 million people, were aged 55 to 64 in 2010, and 44 million more will be in that age bracket in 10 years. 

“We need to do a better job of connecting qualified students with employers,” said Molla. “The traditional paths into the industry have changed. A lot of training we used to have was on-the-job training, but that’s not very cost effective or efficient anymore.”

Molla put the current number of collision technicians at 129,730. Auto technicians number 587,510 and glass technicians 14,020.

Molla believes the ASE Industry Education Alliance, consisting of ASE, NATEF, AYES, NACAT and ATMC, is making much headway in establishing a network and hiring strategy to get the technicians shops need when they need them.

Auto technology, Molla said, is increasing at a frightening pace – all the more reason to place heavy emphasis on training and certification.

“The average vehicle is now 10 years old,” said Molla. “What will the 10-year-old vehicle look like 10 years from now?”

The benefits of tapping into the ASE Industry Education Alliance, Molla said, are:

• Nationwide pool of qualified techs

• Enhanced recruitment opportunities

• Connections with students, instructors and techs

• Field network for direct contact and support

• Customized hiring strategies

• Showcases leadership and industry/education

• Partnership


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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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