ACDelco has expanded its social
presence, adding Twitter and Instagram feeds in an effort to connect young
consumers and other social media users with the brand’s 90,000-plus products,
services and network of Professional Service Center participants.
“Social media channels like Twitter and
Instagram have helped bring together the online consumer, enthusiast and auto
expert communities, and we’re thrilled to be a part of the sharing experiences
and conversations,” said Chris Brandt, ACDelco national marketing manager.
According to published reports, there
are an estimated 241 million active Twitter users and 200 million monthly
Instagram users. About 34 percent of teens and millennials (ages 14-34) use
On ACDelco’s Twitter feed, followers
will find everything from car care tips to updates on new products, hot cars
and special ACDelco programs. Look for vintage and current images of ACDelco
products and ads on Instagram, where followers are encouraged to share their
own ACDelco-inspired handiwork or imagery.