AASA Launches Hub Bearings Quality Awareness Campaign -
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AASA Launches Hub Bearings Quality Awareness Campaign

The Automotive Aftermarket Suppliers Association has launched a new marketing campaign as a part of its successful “Know Your Parts” program focused on the hub bearing category. The hub bearing campaign is the first in a series of category-specific campaigns designed to educate technicians, shop owners, service writers and other industry repair professionals on the value of installing only quality premium parts.


te for the campaign, receives thousands of repair professional visitors every month. It is an excellent platform from which to launch the new Hub and Wheel Bearing campaign, according to Hanvey.

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“We’ve had success with the Know Your Parts campaign to date,” said Hanvey. “It is was time, however, for us to take the message to the next level and provide service providers and consumers alike a resource that provides the information they need to make an informed product decision”.  

Along with the launch of the new hubs campaign, AASA refreshed and re-launched the Know Your Parts site. The refreshed site features a video player and will be mobile friendly. In addition, the association plans to increase the social marketing efforts for the program.


The new site for the Hub Bearings campaign can be accessed at http://www.knowyourparts.com/hubs.

AASA will showcase the new Know Your Parts hub bearing category campaign at its exhibit during the Automotive Aftermarket Products Expo (AAPEX), Tuesday, Nov. 5, through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas. The exhibit, located in Sands #34003, will feature campaign materials and demonstrations of the new dedicated micro website.

For more information about Know Your Parts and the hub bearing campaign, contact: Bill Hanvey, [email protected] or 919-406-8856.


About AASA

AASA (www.aftermarketsuppliers.org) exclusively serves manufacturers of aftermarket components, tools and equipment, and related products. It is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is an affiliate of the Motor & Equipment Manufacturers Association (MEMA).


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