The AAM Group has announced its own virtual product expo, The Event, is back for 2021. Building on last year’s inaugural presentation, The Event will educate resellers in the automotive aftermarket on the hottest new products of 2021. Featured products will be presented through 10-minute category overview videos and focused deep-dive videos. As available, attendees will be able to purchase featured products directly from their AAM WD or connect with manufacturers for more information. Resellers who wish to attend the online expo, which will be held over several days starting Nov. 29, can register for free at AAMEvent.com/register.
In addition to the featured product-education videos, The Event has some exciting additions in store for 2021.
“GearZ TV” host, inspiring gearhead and award-winning builder Stacey David has signed on to host this year’s show. David will bring with him an exciting presentation style and valuable industry knowledge to the product discussions.
Added by reseller request, a new segment called PRO Tips will present interviews of leading resellers sharing their thoughts on business-related topics that matter to today’s automotive shops. Resellers will get invaluable insights from their peers on a variety of pertinent topics that they can take back to their businesses for greater success.
Daily Prizes/Grand Prize
Watching a day’s featured category video will enter attendees into that day’s drawing for free swag. Giveaway items include Traeger grills, Iconic Accessories coolers, Thule packs and bar stools. Watching every category video during the expo will make a reseller attendee eligible to win the grand prize: an Ultimate Overlanding Package of adventure-ready products.
Reseller attendees will have a direct say in determining the best products in the show by voting on their favorites in each category. From those winners, they will vote again to determine the Overall Best New Product.