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Marketing Auto Service In The Coming Years: Analyze Your Customer Base First To Help Determine Ideal Mediums For Your Message

For decades, shop owners have had the luxury of being able to rely on a short list of traditional media to bring in new customers. They’ve primarily utilized directory ads, print media, radio and TV, and, to some extent, local grassroots marketing programs.

The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2

In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.