Connect with us

Management

3 Keys To Powerful Shop Reviews

While all positive reviews are valuable, reviews that are stories written by your average customers about common repairs, services and everyday visits that resulted in great experiences will inspire the most trust, and have the most influence.

Advertisement

Since 1990, Bob Cooper has been the president of Elite (www.EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers one-on-one coaching from the industry’s top shop owners, service advisor training, peer groups, along with sales, marketing and shop management courses. You can contact Bob at [email protected], or at 800-204-3548.


According to a study on consumer behavior commissioned by Influence Central, there are 3 key determinants for trust in an online review:

Advertisement
Click Here to Read More
Advertisement

1.) How much the person sounds like me

2.) The amount of detail in the review

3.) Written by a verifiable purchaser

The takeaway? While all positive reviews are valuable, reviews that are stories written by your average customers about common repairs, services and everyday visits that resulted in great experiences will inspire the most trust, and have the most influence.

Since 1990, Bob Cooper has been the president of Elite (EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers one-on-one training and coaching from the industry’s top shop owners, service advisor training, peer groups, along with online and in-class sales, marketing and shop management courses. You can contact Elite at [email protected], or by calling 800-204-3548.

Advertisement
Click to comment

Loading Post...

Loading Post...

Loading Post...

Advertisement

POPULAR POSTS

Shop Operations

Relax – R1234yf Is Not The End Of The World

Top Shop Automotive: Three Talented Guys And A Successful Automotive Repair Shop

Executive Interviews

Executive Interview: Robert Sanford, General Director, ACDelco

ACDelco Introduces Brake Pipe Kits For GM Trucks, SUVs

Connect