EasyPay Finance, a national provider of customer financing for auto repair dealers and retail stores, recently announced the launch of its new and improved EasyPay Program, including a complete redesign of the company’s website, logo and merchant portal. As a leader in full-spectrum credit consumer financing, the company continues to innovate best-in-class digital experiences for both its merchant clients and their customers, said the company.

With over 17 years of experience, EasyPay has enriched thousands of small and medium businesses and their customers by offering simple, transparent consumer finance options. With the extensive company upgrade efforts, EasyPay will continue to live true to its tagline: “Customer Financing Made EASY”.

EasyPay’s newest boost further enables the company to stand out within the expanding consumer financing market. Along with the new brand experience, EasyPay is announcing an expansion of their regional sales team, enhancements to their proprietary underwriting algorithm to satisfy more customers, and improvements to both their merchant and consumer digital platforms resulting in faster application processing and a simplified user experience.

In conjunction with the enhancements, the company will be launching EasyLead and EasyRepeat programs adept at leveraging EasyPay’s national affiliate and customer networks to bring even more customers to businesses enrolled with EasyPay.

“EasyPay’s next evolution represents our successful and never ending drive to lead the consumer financing marketplace in both auto repair and retail,” said Mary Jones, president of EasyPay Finance. “We now have an image and platform that matches EasyPay’s exceptional services and products that have cemented our reputation in the consumer financing space. The new EasyPay mark, with the larger “e” encapsulating the smaller “e”, represents the supportive partnerships we’ve formed with our merchants by giving them the financial tools to empower their businesses and enrich their customers’ lives.”