Auto Care Association Hosts Upcoming Webinar On Customer Experience Improvement

Auto Care Association Hosts Upcoming Webinar On Customer Experience Improvement

The hour-long webinar will be presented by Carl Philips, vice president, sales and marketing, Mystery Shopper Services, a division of Business Evaluation Services.

The Auto Care Association will host a new webinar  at 11 a.m. EST on Dec. 1, discussing the topic of mystery shopping and the benefits it can bring to businesses across the auto care supply chain, including manufacturers, distributors, retailers and repair shops.

The hour-long webinar will be presented by Carl Philips, vice president, sales and marketing, Mystery Shopper Services, a division of Business Evaluation Services. Mystery Shopper Services is a proven leader in guest service management and service culture development, with 60 years of combined experience in the mystery shopping industry and more than 1 million experienced mystery shoppers deployed through its international service platform.

With the rise in older light vehicles currently on the road, combined with the increase in customers searching the terms “auto repair” online, there exists a unique opportunity for businesses in the auto care industry to improve their sales, customer experience and customer loyalty by exploring the invaluable insights provided through mystery shopping research, says the association. The webinar will be particularly valuable for individuals specializing in sales, marketing, brand, product, category management, pricing and modular teams.

The webinar is hosted by the Auto Care Association category management committee. The series of webinars presented by the committee are designed to inform and educate industry stakeholders on products and services that can benefit their businesses. There is no fee to attend, but interested attendees are required to register due to limited availability and competitive concerns. All registrants will receive a complimentary recording of the webinar after it has concluded.

Apply to register for the webinar here.

You May Also Like

Jacki Lutz Named Content Director at Auto Care Association

Lutz will lead a cross-functional and multimedia content strategy.

The Auto Care Association today announced the addition of Jacki Lutz as director of content to its communications team.

As the director of content, Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms. Lutz also will be responsible for shaping and driving content initiatives to meet the association’s business objectives; enhancing brand presence; and engaging with current and prospective members.

MEMA Celebrates 120th Anniversary

Milestone underscores MEMA’s legacy supporting vehicle suppliers’ interests.

Castrol Turns 125, Debuts New Market Strategy

Castrol plans to explore additional innovative technological opportunities.

Auto-Wares Group Wins TCED Super Bowl Contest

Auto-Wares winners will be accompanied by TCED President Elise Rozon.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

Restore & Protect motor oil showcased in ad before Super Bowl LVIII.

Other Posts

Auto Care Association, ASE Announce 2024 World Class Techs

Recognition given for attaining ASE certification in 22 specific areas.

MPA To Offer Free Part Smart Training in 2024

All training sessions are free and will be captured on video. Certificates of completion will be provided.

PRT Launches 22 New Products on Complete Strut Assemblies

Portfolio expands to more than 12 million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.