Adam Redling, Author at Shop Owner Magazine
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VIDEO: Why Your Sales Pitch Should Change With The Season

Every shop owner wants high-ticket repairs coming through the door, but knowing how to sell maintenance is just as crucial. To make the most of your service opportunities, focus on the seasonal benefits of items like cabin air filters, wipers and batteries. Adam Redling presents the top 3 tips for selling seasonal maintenance in winter. Sponsored by MAHLE.

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VIDEO: Bringing In More First Time Callers

New customers are key for growing your business. That’s why it’s so important to capitalize on your opportunities when a first-time caller dials your shop. Here are three tips from Adam Redling for bringing in more first-time callers. Sponsored by Auto Value and Bumper to Bumper.

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VIDEO: Finding A Business Coach You Can Trust

Whether you just bought your first garage or you’ve run a shop for decades, sometimes a business coach can be just what you need to reach new levels of success. The challenge is finding the right person for the job. Adam Redling provides tips for finding a business coach you can trust. Sponsored by Auto Value and Bumper to Bumper.

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VIDEO: How A Good Reputation Can Help You Attract Top Talent

Posting job openings on the usual career sites might have worked for you in the past, but a solid reputation is often more important for attracting good help these days. If you’re having trouble finding quality techs, consider these tips from Adam Redling. Sponsored by Auto Value and Bumper to Bumper.

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VIDEO: Maintaining Good Relationships With Parts Suppliers

Access to quality parts is often the difference that separates the efficient shops from those that have to play catch-up all day. That’s why partnering with the right parts supplier can make your business both more proficient and more profitable. Adam Redling presents three ways to create a relationship with your parts suppliers that works for you. Sponsored by Auto Value and Bumper to Bumper.

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How To Master A Market Of Millennial Customers: Top Shop Owners Share Successful Strategies

With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.

Why Establishing A Vehicle Diagnostic Checklist Is The Easiest Way To Boost Profits

Whether a vehicle finds its way into your shop for worn rotors or a broken timing belt, you have an obligation to the customer to ensure his/her car is in good working order by the time it rolls out of the bay.

Customer Service 101: A Look Beyond The Numbers

The unspoken mantra of every business is something akin to, “See opportunity, profit off of opportunity.” But succeeding as an independent repair shop is more complicated than that. You have to earn your customers’ trust through transparency and a focus on individual needs if you want to become a staple within a community.

Embracing Knowledge Across Industries

If you remember back to when you were in school, you’ll recall how you used to have to burn a lot more calories to try to learn something new. In the days before the Internet, all the answers to the existential questions of the universe were confined within the four walls of your local library.

Bad-Mouthed Online? How Your Business Can Recover From A Negative Online Reputation

Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.

How To Use Social Media Effectively To Market Your Shop

The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.

Keller Bros. Inc.: Working Smarter, Not Harder

It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running a successful shop were only about technical acumen.

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