Are Your Techs Asking You For Recommendations?
When your techs come to you and tell you they're stumped, if you give them a recommendation, you'll lose regardless of the outcome. If you solve the p...
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Drive Up Your Service Sales! The #1 Tool For Service Advisors
Over the years I have had the opportunity to employ some of the best service advisors in the industry, and our company has trained thousands of indust...
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Guerrilla Marketing For Your Auto Repair Business
The term "guerrilla marketing" is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically...
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Why Does A First-Time Caller Choose Your Shop?
We do a lot of coaching and training in the auto repair industry and have had the privilege of working with some really amazing people and businesses....
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What Does Shuttle Service Say About Your Business? Consider A Hybrid Or Electric Vehicle
Offering a shuttle service for your customers provides some great opportunities. Many times, customers drop by with an unexpected issue and have not p...
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Let's Clean Up: Shop Appearance Speaks Volumes About Image And Professionalism To Your Customers
Let's talk about cleanliness. And, I mean more than just surface cleaning. Ever walk into a business that looked clean initially, but really wasn't? Y...
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Exclusive Auto Caters To Customers: Yucaipa, CA, Shop Awarded Top Honors For Customer Service With 'Perfect' Rating
When a customer visits Exclusive Auto, located in Yucaipa, CA, the staff's goal is to greet that person immediately, and then to always exceed their e...
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Harley's Automotive: Resilient North Dakota Shop Bounces Back After Severe Flooding; Stays True To Core Values
When residents and business owners in the Souris River Valley were told last May that a flood was imminent in the coming weeks as a result of heavy ra...
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Pricing Your Shop's Services Without Adversely Affecting Those Priceless Customer Relationships
There's no doubt that pricing is one of the most misunderstood elements of business. There's not only a lot of bad information out there, but with the...
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Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter's Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build...
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Brand Building: Plan For The Future ... Now!
The great thing about a strong brand is that it works very hard in portraying exactly who you are and what your unique offer is. Ideally, when custome...
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Traditional Vs. On-line Media: Tips For Evaluating Ad Buys
The most successful advertising investments target high-traffic customer locations - and, these days, that means shifting at least a portion of your a...
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Using The Web To Enhance Your Customer Service Efforts
As you'll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get...
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First Impressions Really Do Count
Continuing recent discussions with ImportCar shop owner readers extolling the benefits of shop image as it relates to attracting new customers and ret...
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Are You Ready To Move Your Business Forward?
A recent report from Lang Marketing Resources Inc. reported that in spite of the economic climate, service stations, independent garages, repair speci...
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