Are Your Techs Asking You For Recommendations?
When your techs come to you and tell you they're stumped, if you give them a recommendation, you'll lose regardless of the outcome. If you solve the p...
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Drive Up Your Service Sales! The #1 Tool For Service Advisors
Over the years I have had the opportunity to employ some of the best service advisors in the industry, and our company has trained thousands of indust...
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Let's Clean Up: Shop Appearance Speaks Volumes About Image And Professionalism To Your Customers
Let's talk about cleanliness. And, I mean more than just surface cleaning. Ever walk into a business that looked clean initially, but really wasn't? Y...
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Brand Building: Plan For The Future ... Now!
The great thing about a strong brand is that it works very hard in portraying exactly who you are and what your unique offer is. Ideally, when custome...
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Are You Ready To Move Your Business Forward?
A recent report from Lang Marketing Resources Inc. reported that in spite of the economic climate, service stations, independent garages, repair speci...
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7 Common Small Business Tax Misperceptions
One of the biggest hurdles you'll face in running your own business is staying on top of your numerous obligations to federal, state and local tax age...
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Service Advisors Need To Be Salespeople
Anyone who has been selling service for any length of time will agree that there are two kinds of customers. The first is the customer who has a histo...
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Increase Productivity While Saving Your Shop Money
It's only natural that most of your employees would like to take their vacations during the summer. Unfortunately, that's typically your busiest time,...
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Preventing Maintenance Service Sales Objections
In order to prevent maintenance service sales objections, you need to make sure that your customers fully understand the benefits of these valuable se...
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Relationships, Not Salesmanship, Make The Sale
You need to understand the products you sell, the features and benefits of the service, and the importance of being honest. But if you really want to ...
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Growing Your Sales During Uncertain Times: Help Your Customers Make The Most Of This Maintenance-Friendly Climate
Here in the U.S., we have seen the stock market taking some wild swings, our economy is shaky at best, we are coming into an election year, and there ...
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A Guaranteed Management Tip For 2012
In addition to setting clearly defined goals and deadlines for each position, you also need to establish what we at Elite refer to as Minimum Levels o...
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Before Investing More In Your Auto Repair Marketing ...
When car counts aren't what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one...
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The True Essence Of Selling
In a world where service advisors don't want to be considered salespeople, we need to search our souls. Why is it that "selling" has become a dirty w...
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Service Advisor Sales Tip: 'How Long Will It Take?'
When a customer shows up at 10:00 a.m. and asks "How long will it take for an oil change?" what most service advisors will do is answer with a specifi...
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