Guerrilla Marketing For Your Auto Repair Business
The term "guerrilla marketing" is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically...
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Brand Building: Plan For The Future ... Now!
The great thing about a strong brand is that it works very hard in portraying exactly who you are and what your unique offer is. Ideally, when custome...
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Traditional Vs. On-line Media: Tips For Evaluating Ad Buys
The most successful advertising investments target high-traffic customer locations - and, these days, that means shifting at least a portion of your a...
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The Right Way To Brand Your Shop
Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your company is a...
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Educating Female Customers Earns Their Trust And Lasting Loyalty
Recently, I was having a discussion about female customers with my advertising/marketing partner LeeAnn Brook from Brook Design Group. She was sharing...
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Sell More Diagnostic Services
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them ...
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Signage And Projecting A Professional Image: A Cohesive Message Ensures Optimal Impact Of Your Shop's Brand
This article is the first of a multi-part series where we will discuss shop signage and image. We'll talk about what message you're communicating with...
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Building Your Brand: More Than Just Creating A Logo
In the July/August 2011 issue, we reviewed the value of developing a brand for your company, built on the "promise of an experience." Oftentimes, peop...
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With Today's Customer ... It's Value That Sells
Value has always been a powerful motivator in marketing and sales, but with the uncertainty in today's tough economic times, an emphasis on value is m...
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5 Proven Strategies To Grow Your Facebook Fan Base
Amy Porterfield, co-author of "Facebook Marketing All-in-One for Dummies," presented a recent SEMA webinar regarding five proven strategies to grow yo...
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Leverage Text Messaging To Strengthen Your Local Marketing Push
My 70-year-old mother started texting before I did. This probably sounds strange given that I'm the tech geek in the family and "Web" is my middle nam...
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5 Telephone Tips That Will Increase Your Auto Repair Sales
During tough economic times you need to make the most of every opportunity that you have at your disposal to generate more sales. Follow these five ti...
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Thinking Outside The Box: The Key To Higher Car Counts
Institutional advertising programs, like print media, TV and radio, and electronic media, all have their place. Clearly they can help you keep the nam...
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Reputation Management: What Are Customers Saying About You?
The Internet is often referred to as "The Wild, Wild West" because technology is changing so rapidly, it's virtually impossible to police content, ima...
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Use Cause-Related Marketing to Boost Sales
If you're looking to increase your repair shop's exposure in your local community, a cause-related event is virtually guaranteed to get some much-desi...
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