The Necessity For Advertising
It’s not enough to just get customers through the door – keep them coming back for all of their service needs.
Are Your Advertising And Marketing Costs Tax Deductible?
Even the most ordinary costs may actually be tax-deductible expenses – and even small deductions can help.
Choosing The Best Advertising Platform To Get The Best ROI
Current technology has allowed smaller shops to track customer purchases, reach new markets, offer a wider variety of products and provide better overall service, all at wallet-friendly costs. But at what point does too much of a good thing become, well, a bad thing? It’s a conundrum, and one that many shops – regardless of size – are facing today.
Video: Advertising Tips
It’s important for a repair facility to get everything they can out of its advertising budget. Keep these 4 tips in mind the next time your developing an advertising campaign. Sponsored by Auto Value and Bumper to Bumper.
What Every Shop Owner Needs To Know About Advertising
Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of people. Unfortunately, in far too many cases their mentors pass on some information that actually shouldn’t be followed.
Advertising Is A Click Away
In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly.
A Shop Owner’s Guide To Advertising In 2015
Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end up wasting a lot of money, and bringing in the wrong customers. So putting first things first, as every successful business owner will do, you need to identify your ideal customer, then create a plan that targets that individual.
Getting The Most Out Of Your Advertising Dollars
Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget. Incorporate some of these easy actions to make your promotion efforts more effective and dollar efficient.
Bosch ICON Wiper Blade Consumer Advertising Campaign Promotes New ’88 Feet’ Safety Message
Scheduled to run from the fourth quarter of 2014 through the first quarter of 2015, the new campaign draws attention to the importance of visibility in safe driving and is based on the fact that if drivers can’t see clearly for one second while driving at 60 mph, then they can’t see clearly for 88 feet … and a lot can happen in 88 feet.
The Secret To Price Advertising
Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.